If you want your business to grow, you have to compete with a robust online presence. Search Engine Optimisation (SEO) is the practice of trying to rank your company highly in search engines like Google and Yahoo. The more visible your website, the more opportunities you will have to take advantage of.
Your website is more often than not the first contact potential customers will have with your company, and a well-designed one with creative, engaging content will draw them in. Investing in your site is sensible and although it can be costly, imagine it’s a member of your team working hard for you 365 days a year. However, if your digital presence isn’t the greatest, then you could be throwing money down the drain.
How to rank higher
Google ranks your site on how good it is. Using algorithms, it will produce the website that best suits the question being asked, and it is smart enough to grade the site’s ability to provide solutions to specific questions. Additionally, customers are much more likely to stick around and share blogs if they like what they see. If you invest in valuable content that readers will love and target your specific audience, it will have a significant effect.
Fix technical issues
You want your website to be running at full capacity, and if there are broken links behind the scenes, it will struggle to perform. Low usage of keywords, incorrect page titles and missing meta descriptions will produce slow loading times and set you at a disadvantage. Pictures that aren’t optimised will consume lots of bandwidth uploading and cause your webpage to open slowly. With just a few tweaks, it is possible to resolve this issue, for example, by simply making sure everything is smaller in size and uploaded in JPEG format.
Tracking and analysing
Making informed decisions regarding strategies to improve your business is essential, and it is crucial to monitor and measure performance. SEO may be a mix of science and art, but it is measurable and accountable. There are tools available that enable you to review an in-depth insight into events, clicks, organic traffic results, and keyword rankings.
Social media can play a large part in driving traffic to your website, which affects your rankings. Let’s face it there isn’t anyone who hasn’t heard of Facebook, Instagram or Twitter nowadays. Using these channels, you’ll be getting your content in front of people who didn’t even know they needed it. Once something is shared, be it a blog or post, for example, it will often be posted again and again.
Before customers make contact with a team member, it is likely over two-thirds of them will have already made their purchasing decisions. It is clear, if you want to continue to compete and grow your company in today’s internet-obsessed world, you can’t afford to not get on board.